An Endurance Athlete’s Journey is not defined by a finish line. It is a quest that started from a decision to begin and marked by milestones as they continue. The moments confirming they are going faster, pushing farther, getting stronger. A unique journey, fueled by the individual. It is sacrifice. It is blood, sweat and tears.
We partnered with the Gatorade Endurance team to bring the stories about real endurance athletes to life. In this piece we feature Judy, a 61 year old grandmother of 9 who has completed 27 full Iron Man’s. Judy was an inspiration to us all throughout the production process and we were so excited to create this video not just for the brand but for her and her family.