Gatorade Sports Science Institute

Gatorade

The Gatorade Sports Science Institute was created to help athletes optimize their performance on and off the field through education about hydration and nutrition science.  
 
One Tree Forest was asked to create a video that would be used in a Gatorade Pop Up Store in New York City to educate the public about GSSI and the science that supports the brand.  
 
We wrapped raw, historical and sometimes unflattering B-Roll into a modern design aesthetic that could live inside the brand experience of the Pop-Up store to bring GSSI to life in a way that was fresh and new.