Cramer: 100 Years


The Athletic Trainer is the unsung hero of the sport’s industry.  They are the ones on the sidelines driving athletes to push harder and supporting athletes when they are at their lowest points.
We wanted to celebrate Cramer’s 100 year anniversary by flipping the script and celebrating the Athletic Trainer as the hero while making the athletes the supporting characters in the story.  We spent a day with real Athletic Trainers filming them on the field and in the training room wrapping, taping, supporting & celebrating their dedication and hard work.