Ascension Hospital was looking to create a video for their annual fundraiser to raise awareness for the need to build a new NICU wing inside the women’s hospital.  To do this we created a video highlighting a real family who went through the birth of what they believed was a healthy baby only to have their brand new infant transported via an ambulance to the children hospital down the street. In production and post production we focused on highlighting this family’s journey from birth, through recovery, to today, told through the point of view of mom sharing her personal experience.